After launching your radio station or podcast, you cannot sit back and expect it to become a success on its own. It will help if you put forth a lot of effort. You must ensure that the number of people who listen to your radio station continues to rise. Even then, you can’t bank on that amount remaining constant. If you cease upgrading your station, you lose listeners, and your audience size will decrease. For a thriving career in broadcasting, you must figure out how to avoid this. Here are some helpful hints for optimizing your listening experience for your potential listeners as a means of increasing your listenership.
How can listenership be improved?
Investing in good equipment
The equipment is essential for conducting a successful podcast or radio station. The industry experiences high competition; hence the best way to counter other players is by getting ahead of them investing in great equipment sets. If your venture involves a lot of talking, investing in a good quality microphone would be advisable.
Learn how to use your voice
Suppose your show majors on talking, investing in superb voice equipment is not enough. In addition, you ought to polish your voice by practicing how to use the microphone, paying attention to pronunciations, and universal accent.
Be innovative
The first step in recruiting more listeners is developing your style of broadcasting. However, suppose you have to maintain your listeners. In that case, you must apply innovative skills lest your audience will experience boredom if you continually partake in the same content over a long period. Learn to scrutinize repetitiveness when creating content and regularly surprise your listeners with engaging content.
Bond with your listeners
Broadcasting reaches the masses. Think about why your audience will still choose you over the several broadcasters in the industry. Veterans in the niche always advise that you create bonds with your listeners. Please don’t be shy about sharing a personal segment with your listeners, like Facebook groups or social media messages. Remember to appreciate them always.
Social media posts
Social media is a powerful tool that underrates those in the broadcasting arena. Research indicates that it is the top way of developing emotional bonds that let your new listeners know and understand you more today. Start by creating an appealing website with your personal information. With social media analytics, explore the limitless possibilities of social avenues where you recommend music movies or engage them in Q & A sessions. It is a means of building a connection with your listeners, and in turn, they bond with your broadcast.
Having good playlists and creating quality content
If you are a radio broadcaster, you know that more than half of your time on-air will involve playing high-quality music. The greatest secret of adding sauce to your broadcast is investing in a good playlist. On the other accounts, if you operate a podcast, consider attaching some hosts contents that align with your evergreen content in addition to enticing topics for positive reviews.
How can social media presence be improved in 2021?
As previously mentioned, there are many principles you can embrace in improving your social presence. First, think of why you feel your social presence is not at its best. Think of why your following is low. We’ve all been there. Since broadcasting and social media presence go hand-in-hand, there is a dire need to improve your media hosting and creative assets for good customer satisfaction.
Set SMART Goals
You are not on social media by chance; it is part of your job. If you often question the purpose of social accounts, then you ought to quit broadcasting. However, if you want to be on this crowded internet, begin by setting smart goals. They include growing your follower or response rate by a certain percentage within a given period and so on.
Identify Your Target Audience
Understanding your audience’s interest lets you define the following about your broadcasting enterprise:
- Which social media sites you’re active
- Your posting schedule.
- The type of content you publish.
- Your brand identity.
- The information in your profiles.
Be Human.
There is a common mistake among broadcasters: a faceless corporation with zero personality. There’s a growing involvement of transparency recently. Let your audience know you personally.
Seek Relationships, Not Just Followers.
While the debate around the weight of your own followers cannot end, I’ll still argue that those having 50 followers who regularly engage with you and your free content are infinitely more valuable than 1000 that ignore you. You only get to reap the beauty of social when you encourage relationships in an instant with followers from just about anywhere.
Create an Editorial Calendar.
An interesting content calendar is an essential tool that every broadcast should embrace. It is a means of simplifying a social media post. It helps you fine-tune each of your posts for each platform without jumping from one side to the other, i.e.,
Facebook posts. Also, it allows you to time your posts, fostering engagement, avoid content repetition, etc.; a relevant content calendar does the double duty of organizing your social channels and maximizing your contents’ reach.
Practice the right way of automation.
If you are a newbie in the broadcasting arena, then you’ll hear a content marketer speak of the rage of automation in marketing channels recently. However, immediate success in automating one’s social presence is impossible.
How do I make my podcast grow?
Create a Podcast trailer
Create a podcast trailer episode that pins to the top of your RSS feed, whether you’re an existing podcast or beginning a new one. Your trailer should introduce yourself, your topic, and any guests you may have. Include high-quality episodes teasers to attract listeners to subscribe. Keep it brief — anywhere from five seconds to a minute or two for more engagement.
Use Calls to Action
A Call-to-Action (CTA) at the end of each new episode is an efficient technique to entice your podcast listeners to take action. You may ask them to leave a review, follow you on social media, or share your podcast with their friends and family. Your website provides new ideas that are a powerful yet clear call to action, urging visitors to listen to your podcast downloads. Depending on the type of your podcast, write something amusing, intelligent, or inspirational to get listeners to click the ‘listen here’ button. This will makes podcast grows
Promote your podcast on social media
Your creation session does not end when your finish recording another show. It goes beyond the endless cross-promotions you partake on Facebook, Instagram, Twitter to generate leads. Highlight some compelling quotes from the episode to publish with the link to your new episodes. People enjoy seeing ‘behind the scenes photos and videos. Create posts that brief video content on social media. Audiograms are an excellent method to market your channel podcast directories, i.e., a Facebook community, and gain new direct line subscribers.
Create content and repurpose it.
Written material is required to boost your podcast’s search engines visibility and ranking. This is because the text is more accessible for Google to crawl than audio. If creating blog posts around your podcasts is indeed not your thing, hire someone to do it for you or, even better, transform your transcripts into a blog or email list.
To assist drive traffic in finding a particular point of interest to listen to again, you may add show notes from your transcripts. To entice prospective listeners to your site, distribute transcription excerpts on your social media pages to get the most traffic.
Podcast SEO
Search Engine Optimization (SEO) is required for your podcasts, websites, and blogs to be accessible, and it is a solid strategy to expand your podcast. Google has just begun to display podcast episodes in search results. So, if you want to attract listeners looking for your specialty or themes, you must relearn SEO strategies. Include the right keywords in your episode names to improve discoverability.
Also, at the beginning of each episode, create extensive but brief episode descriptions utilizing the most relevant terms, which are generally keywords.
Consider inviting guests and similarly make yourself available on other podcasts.
A dialogue with a guest on your podcast program might help bring your topic to life. Guests may bring valuable, new perspectives, as well as, hopefully, some exciting and enjoyable programs. A visitor doubles your promotional chances. Your different social media channels and marketing operations can help you reach a larger audience engaged. Even better, guests introduce you to their new audience, introducing you to a whole new group of individuals, providing more potential customers.
How do podcasts get famous?
Converting podcasts into YouTube videos
Great podcast marketing entails making your program available through a variety of channels. Increase the exposure of a single episode by repurposing its material for YouTube. Converting an MP3 audio file to an MP4 format is the simplest way to submit a podcast to YouTube. Include a branded picture that will appear throughout the video. Remember to include show notes, links to your website, and subscribe links to other listening sites. Include your social media channel in the description.
Creating clips from the YouTube video
If you’re repurposing an entire episode into a video, make shorter 1-3 minute soundbite suitable chunks. It is a method of enthralling viewers who enjoy lengthier films while also considering others who want to share shorter snippets. New viewers may quickly ingest these films, get a feel of what your program is about, and decide whether or not to listen to your other videos. YouTube’s algorithm will also recommend additional videos from your channel, making it easier for people to watch more of your material.
Customizing posts to social media platforms
Did you know that the content that works perfectly on a Facebook live may fail terribly on Twitter? Subscribers of different social platforms expect different types of valuable content. Avoid blasting identical social media posts to every platform and customize them to deliver attractiveness everywhere.
These 21 ways will help your listenership grow tremendously.
We are here to make your listenership experience unique
Glacer FM plays only the best of independent music in all genres. Our programming department works 24/7 to ensure that music played on air is most engaging and relatable. Glacer FM, has four unique genre-specific channels in addition to the main station to give music lovers of varying tastes a place to discover new talent and request the artists they would like to hear. Designed for music lovers and by music lovers, we structure all programming based on the requests of listeners from all around the world. We also offer different services such as advertising for companies and businesses, exposure opportunities for podcasts and shows plus music promotion for artists seeking to be on our playlist so as to be heard by our audience globally. Artists can also get featured placements on Glacer FM and get interviewed as well on Glacer Magazine. For all questions, contributions and inquiries regarding song suggestions or any of the services listed above, Contact us